Comments 8

  1. Ahhhh you’re communicating what people are looking for and you’re making it easy. A big colorful picture is easier to understand than 4/20 – less thinking involved. This is cool! Thank you for sharing your process Rishi!!

    1. Post
      Author

      The easier we can make the shopping process, the happier the shopper! It’s always important to walk in the shoes of shopper to understand what they need. Thank you for your comment, Tommy!

  2. I would go on to add:

    1. I’d show testimonials which are also relevant.
    Say, the landing page drew traffic from a paid campaign where people are searching for hot sauces.
    Now, two things– I’d show users who generally prefer hot sauce (range 8+), and collect their review and show that to the audience why it’s a best-seller being a 4+ [Should intrigue the audience, why did a traditionally 8+ user choose a 4+ hot sauce, something special, in it? I wants it ;)]
    Secondly, I’d collect the reviews of users, who generally like it mild and how they use it with their daily food.

    2. I’d also add a tooltip explaining what a “heat rating” is. I don’t want users to see this as 4/10 stars and just move on to a different product [solving it for a student in class 5].

    3. I would also add more images, with nutritional information, charts etc

    4. Product video, anyone? Perhaps, with Megan Fox? [Calling all Autobots… strike that, Avengers, assemble- Give us Scarlett Johansson :P]

    Overall, great stuff, Rishi!

    I sure hope hotsaucedepot.com takes notice of this. 🙂

    1. Sumantha: I’d show users who generally prefer hot sauce (range 8+), and collect their review and show that to the audience why it’s a best-seller being a 4+ [Should intrigue the audience, why did a traditionally 8+ user choose a 4+ hot sauce, something special, in it? I wants it ;)]
      Rishi: I really like this suggestion. Very contrarian idea, which is exactly what I’d expect from you.

  3. Rishi, another great idea. As retailers we often struggle with thinking about global changes to the PDP vs just looking more closely at our best selling products and making sure the specific PDP answers prospective buyers’ questions clearly.

    I’ve seen and used some simple criteria in the past for building pages.

    What is the buyer trying to accomplish with this product e.g. what’s their urgent need, target condition, the why behind this purchase?

    What are the most important questions a buyer needs to answer before buying this product?

    Keep up the great work.

    1. Post
      Author

      The questions you listed out are so important to establishing a better, more thoughtful relationship with the shopper. There’s no better way to establish trust than by providing answers for the shopper’s most pressing questions or highlighting how the product/service is the solution for their problem before they have a chance to even ask questions. Thanks for your comment, Shilo!

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