What's your name?
Most of you are used to seeing my ideas in written form but haven’t heard me speak.
Writing is useful because it allows one to play with ideas and just share the final draft– but it doesn’t show the idea development process.
The benefit of listening to a discussion between two marketers is that it is organic and you get to hear the forming of new ideas. It’s a great way to reinforce an idea.
Also, some people just learn better that way. If that’s you you’ll enjoy this 45-minute chat with Nicholas Scalice from Growth Marketing Toolbox.
If Frictionless Commerce is software this would be our latest version.
Give it a listen. I think you’ll find it valuable.
The Whole Story
This podcast interview with Nicholas was limited to 45 minutes so while we went into a number of important topics like converting healthy skeptics and how to construct a pitch based on the 9 truths about online shoppers we couldn’t go into too much detail. I also wasn’t able to share real-life examples.
If you liked the podcast and want to dig deeper I’d suggest starting with our marketing secrets article.