eCommerce quotes are like concentrated nuggets of wisdom by some of the smartest people in the world of eCommerce. They will teach you a lot.

These eCommerce quotes represent the lessons discovered by marketers who came before you. Benefit from their wisdom.

If you don’t make it easy for customers to show their support, they won’t. — Andy Sernovitz

The conscious mind thinks it’s the oval office when in reality it’s the press office. — Jonathan Haidt

Discounts and promotions are taxes placed upon brands for being unremarkable. — Kevin Hillstrom

Advertising only accelerates the inevitable. — Roy Williams

To a worm in horseradish, the whole world is horseradish. — Yiddish saying

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. — Blair Warren

Successful marketing is about telling a story that matches your customer’s world view. — Seth Godin

Women of a certain age, with a certain amount of education, with a certain size family, living in a certain geography, buy for very psychographic reasons. — Michael Gerber

Best way to get visitors to act is to appeal to their fundamental emotional motivations. — Tim Ash

Ease of use is use. — Apple

If I have 2,000 customers on a given route and 400 different prices, I’m obviously short 1,600 prices. — Robert Crandall (CEO American Airlines)

The market is not seduced by logic; people are moved by stories and drama and hints and clues and discovery. Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t. — Seth Godin

The copywriter’s job is to cause a person to exchange his or her hard-earned money for a product or service. — Joseph Sugarman

Metaphors are a great language tool, because they explain the unknown in terms of the known. – Anne Lamott

Your e-commerce conversion rate is a few percentage points above 0. — Rishi Rawat

The single most important job in all of eCommerce is switch behavior. Getting a visitor to buy on your site the very first time. — Rishi Rawat

Your product page copywriting should be so good that it turns into a black hole, pulling in sales from your competitors’ sites. — Rishi Rawat

With each revelation in our product story, the buyer is taking a step towards or away from entering their credit card info. — Rishi Rawat

Our job isn’t to convert motivated buyers. Those guys are buying on your site today. Our job is to convince and convert buyers who are intrigued. — Rishi Rawat

It’s not long copy versus short. It’s good product story versus the other kind. — Rishi Rawat

A LITTLE ABOUT US

Thank you for reading this list of our favorite eCommerce quotes. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. And once we understand how your site visitor thinks we use our 9 point copywriting process to convince and convert them.

If you’re on LinkedIn much you can should definitely connect with me. On LinkedIn, I post ecommerce conversion ideas every day, multiple times a day.