eCommerce quotes are like concentrated nuggets of wisdom by some of the smartest people in the world of eCommerce. They will teach you a lot.

These eCommerce quotes represent the lessons discovered by marketers who came before you. Benefit from their wisdom.

— If you don’t make it easy for customers to show their support, they won’t. — Andy Sernovitz

— The conscious mind thinks it’s the oval office when in reality it’s the press office. — Jonathan Haidt

— Discounts and promotions are taxes placed upon brands for being unremarkable. — Kevin Hillstrom

— Advertising only accelerates the inevitable. — Roy Williams

— “Don’t try to out Amazon Amazon”. — I believe this was said by Walmart’s new VP of eCommerce

— To a worm in horseradish, the whole world is horseradish. — Yiddish saying

— People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. — Blair Warren

— Successful marketing is about telling a story that matches your customer’s worldview. — Seth Godin

— Women of a certain age, with a certain amount of education, with a certain size family, living in a certain geography, buy for very psychographic reasons. — Michael Gerber

— The best way to get visitors to act is to appeal to their fundamental emotional motivations. — Tim Ash

— Ease of use is use. — Apple

— The market is not seduced by logic; people are moved by stories and drama and hints and clues and discovery. Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t. — Seth Godin

— The single most important job in all of eCommerce is switch behavior; getting a visitor to buy on your site the very first time. — Rishi Rawat

eCommerce Copywriting Quotes

— The copywriter’s job is to cause a person to exchange his or her hard-earned money for a product or service. — Joseph Sugarman

— Metaphors are a great language tool because they explain the unknown in terms of the known. — Anne Lamott

— Your product page copywriting should be so good that it turns into a black hole, pulling in sales from your competitors’ sites. — Rishi Rawat

— Copywriting is strategy. — Rishi Rawat

— The most important metric for a copywriter isn’t: “Did the reader buy my sales pitch?”

It is: “Did the reader fully understand my sales pitch?”

First optimize for clarity, then persuasion. — Rishi Rawat

— “Ooooh, feeling pressure, I’ll make a decision on this tomorrow.”

Is a sensation experienced by 20% of your product page visitors.

This happens when the visitor is seeking buying confidence but can’t find it. — Rishi Rawat

— Don’t fall for this trap:

— There is a point in the research process when the visitor says, “I’m sold on your knowledge and point of view. What do you recommend for me?”

This is when the copywriter knows she’s nailed the pitch. — Rishi Rawat

— Product page optimization tip: assume your page visitor has a need but is super nervous and dreads making the wrong decision. — Rishi Rawat

— Your number 1 copy goal is to exude cool confidence. Not overconfidence. Not obnoxious confidence. Cool confidence. — Rishi Rawat

— Every word is an attention tax. Make sure it’s worth the reader’s time. — Rishi Rawat

— Entrepreneurs often rest their entire sales pitch on the truth alone.

“My product is objectively the best at this price point. Therefore, we will win.”

The truth isn’t enough.

HOW the truthful argument is CONSTRUCTED is what makes 50% of the difference. — Rishi Rawat

— Every 24 hours millions of shoppers visit a product page they’ve never seen and based on the strength of its sales pitch part with their hard-earned money.

What an incredible concept. — Rishi Rawat

— Before tackling conversion rates we need to solve the “people are leaving my site in 2 minutes” problem.

Revealing It All

We hope you liked this ecommerce quotes article.

But we have so much more to share with you.

Why Listen to Us?

We’ve spent the last 13 years in our marketing lab 🧑‍🔬 🧪, experimenting on online shoppers. We’ve learned a crap ton and are ready to share those learning.

We want more marketers and CEOs to know about it.

Eventually, we’ll make this into a book. If you want an unfair advantage over competitors now is the time to steal our ideas because once they are published the cat will be out of the bag.

Each chapter in our forthcoming book will feed into the next. Click the link that best describes where you want to start the story:

Chapter 1: is all about conversation rate optimization (CRO). It talks about the history of CRO, statistics of CRO, and describes how most agencies do CRO. We need to describe how most are doing it before revealing our process (that’s the topic of Chapter 4.)

Chapter 2: For every 1,000 product pitches encountered the shopper buys 1️⃣ item (and we’re being generous). If the goal is to have the consumer choose your product we need to understand their selection criteria– we need to understand their buyer psychology. Marketers who nail this will always outrun their peers.

Chapter 3: Conversion optimization work typically focuses on design and layout changes. We don’t limit ourselves to design and layout. Through extensive experimentation, we realized that the thing that moves the conversion needle 🧭 are the words and ideas expressed on the page. Conversion copywriting is where it’s at.

Chapter 4: Marketers make a fatal mistake. They focus on optimizing the whole site. We focus on the tip of the spear. The most important page on your entire site is your product page. To understand why this is, read this post: Product Page Optimization.