Changing Our Marketing Message Based on User Behavior

To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.

To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:

 

Like this idea?

2 comment

2 Replies to “Changing Our Marketing Message Based on User Behavior”

    1. Thanks a lot, Ted. Your comment means a lot to me. I’ve started building out Choreographed Experience projects and they are doing well. I’ll continue writing about this topic, it’s really close to my heart.

Leave a Reply

Your email address will not be published. Required fields are marked *