Changing Our Marketing Message Based on User Behavior

Rishi Rawat Article 2 Comments

To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.

To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:

 

Comments 2

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      Author

      Thanks a lot, Ted. Your comment means a lot to me. I’ve started building out Choreographed Experience projects and they are doing well. I’ll continue writing about this topic, it’s really close to my heart.

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