Frictionless Commerce

Frictionless Commerce Navigation
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog

CASE STUDIES

Go to Blog Go to Homepage

Case Study

32.38% Lift in Sales for Best Seller

Client: silverfernbrand.com

What's your name?

  • Goal:
    • One of the best-sellers on Silverfernbrand.com is the Ultimate Probiotic Supplement. Our goal was to increase sales of this probiotic by optimizing the product page.
  • Solution:
    • Our idea was to ask users what health issue they experience, then show them real customer reviews that address that exact issue.
  • Outcome:
    • 32.38% lift in sales on this product page.

Backstory

We love working with businesses that have solved big problems. Silver Fern™ Brand is one of those businesses. The problem? Most probiotics are ineffective because they don’t contain what their labels say and they don’t survive long enough to reach your gut. Silver Fern™ has its probiotic’s strains DNA verified by a third-party lab. Their probiotic is 100% guaranteed to survive through the acidic environment of your stomach.

Our Hypothesis

If we can get users to tell us the specific health issues they experience and show them customer reviews that talk about how the Ultimate Probiotic helped address those exact issues, then we can get users to see the value in this probiotic. In turn, this will increase conversions.

Test Concept

While working with Silver Fern™, we learned about the 8 biggest signs that someone may have a “leaky gut”. These are the signs: food sensitivities, mood issues, chronic fatigue, malabsorption, autoimmune diseases, inflamed bowel, inflamed skin, and allergies & asthma. That’s a pretty big list, so we knew that anyone coming to this product page likely experiences one or more of these.

Near the top of the product page (just below the fold), we added the section in the green box below:

Our personalization concept to boost conversions.
Interactive checklist that allows users to select what “leaky gut” symptom(s) they are experiencing

After a user selects the symptom(s) they are experiencing and clicks the “What’s the solution? >” button, they see a lightbox window that features reviews related to the user’s selection. For example, if a user selects “Food Sensitivities” and “Mood Swings”, they see this:

Lightbox window showing customer reviews related to the user’s selection

As you can see, the customer reviews that are shown are directly related to the symptoms that were selected earlier.

Outcome

We ran this as an A/B test and, after 2 weeks, our variation was declared the winner. It improved conversions by 32.38% and revenue by 32.32%:

Personalizations Boost Conversions Case Study. Test results.
Silver Fern Brand A/B Test Results

Why Our Concept Won

We believe our concept won because it immediately addressed the main issue that was important to the user. Instead of relying on the user reading through all the content on the page to hopefully learn about how the Ultimate Probiotic could alleviate their health issue(s), we brought that content directly to them at the top of the page. Better yet, we didn’t even make a pitch to the user — Silver Fern™’s real customers did with their reviews!

MORE EVIDENCE

Tiege.com was already doing really well. They wanted to see how much further test to paid search landing page could be pushed.

Read Case Study
19.5
%

Stix is on a mission to disrupt the golfing game. Consumers don't just buy a new golf club. A lot goes into that purchase.

Read Case Study
26
%

Some visitors to your product may be sold by your pitch but simply didn't plan to buy today. What is a marketer to do in that situation? Find out.

Read Case Study
6.7
X

BakingSteel is the world's best home pizza solution. We applied an overlooked copywriting tactic and increased product page sales by 46%. The client wasn't prepared and the product went out of stock. That's a good problem.

Read Case Study
46
%

CanvasPrints.com is operating in a highly competitive space. To win, they needed to do something extra special. Here's what happened.

Read Case Study
8.4
%
SEE ALL CASE STUDIES

ARE YOU OUR NEWEST CASE STUDY?

We are laser focused on the type of client that our methodology and skills will give the highest return on investment and so if you meet our criteria for taking on new projects, we are confident you will see results like these.

ARE WE A FIT?
  • Our Philosophy
  • Case Studies
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Home

2009 to , Frictionless Commerce™ Privacy + Cookie Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT