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What Do We Do

If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.

When it comes to the work that we do at Frictionless Commerce, we follow a very systematic process. We look at what we do as an engineering problem. We’re like architects looking at the blueprint for a home. If we design the blueprint wrong, we’re going to design an awful home that won’t be up to code and may cause a lot of damage for the homeowners. Through trial and error, we’ve developed an internal process that forces us to take a systematic approach to every conversion problem. We call this our Conversion Rate Optimization Process.