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What Do We Do

Author: Rishi Rawat

So what kind of work do we do at Frictionless Commerce™?

Our Views on Ethical Use

Our Idea Diary

Our Views on Ethical Use

Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.

It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.

Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.

Let's use marketing for good.