Some companies do it all. We do just one thing.
We obsessively ask this question:
What causes buyers to ultimately pull the trigger?
It’s a deceptively simple question, which is why most smart people don’t think about it as much as they should.
many most buy decisions happen at a subconscious level.
Turns out, many most purchase decisions happen at a subconscious level. The brain has two competing teams: System 1 and System 2 (more context) . System 1 is impulsive, quick and driven by emotions. System 2 is analytical but lazy.
We believe we’re navigating the world using System 1, but it’s System 1 that’s really pulling the strings.
Marketers who understand this aspect of buyer psychology can dramatically lift conversion rates. Ready to see how these principles from behavioral economics produce breakthrough conversion ideas?