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ATTN: To the CEOs and founders of Shopify stores doing $2MM-$15MM in sales who have built a better consumer product:

What would it mean for you and your business if you could grow your bestseller conversion rate by 20%+ in 90 days or less?

Get our laser-focused, unfair advantage working for your eCommerce site

If you think your bestseller conversion rates can be better, you're right. We can help with that.

Businesses that are a fit for our program see at least a 20% increase to their bestseller conversion rate in 90 days or less.

Unfortunately, 98% of eCommerce businesses will not qualify to work with us

We are Frictionless Commerce, the world's first Buyer Psychology Conversion Optimization agency

And we do things a little differently.

At Frictionless Commerce we are laser-focused in everything we do.

That means that we only work with clients who:

  • Do $2MM-$15MM a year in sales on Shopify
  • Built a better consumer product — you saw that the products in your category sucked, so you built one that didn't
  • Have a bestseller that accounts for 20%+ of their sales

That means that we are not a fit for most eCommerce sites.

It also means that we focus solely on the conversion tactic that creates the greatest ROI for our clients.

What is the single most important tactic for boosting your conversion rate?

  • Not webpage loading speed
  • Not cart abandonment software
  • Not guest checkout availability
  • Not more coupons
  • Not more promos
  • Not deep discounts
  • Not moving your buttons
  • Not changing the color of your buttons
  • It's not anything to do with your buttons

although we do understand that all these things have a place in your larger strategy..

What really, truly makes the biggest impact on your conversion rate is telling your product story.

This is what we have learned from 12+ years, 80+ websites, and over 340 product pages:

  • The most effective method for skyrocketing your conversion rates is telling your Product Story.
  • Every Product Story has a most compelling agle. Find the right Product Story Angle and it will be irresistible to your buyers.
  • Your Product Story must have two elements: the “why we exist story” and the “why this product must exist” story.
  • It’s not enough to tell the right story. You must tell it in the right way.
  • Telling your product story in the right way required shaping your story — we do this using the 9 Fundamentals of Product Story Shaping.
  • You also must tell your story when your shoppers are at their buy/no-buy decision point.
  • The buy/no-buy decision point happens for most shoppers on the Product Page. So you must tell your Product Story on your product page.
  • You must tell your story to the right people. Converting shoppers to first time buyers has a Multiplier Effect. A new buyer can become a repeat buyer, a regular buyer, and your most effective marketer. But you must make them a buyer first.
  • That is why we focus on converting first-time buyers.
  • At every single point of the process our decisions are informed by our understanding of buyer psychology.

We have seen that single tactic boost the conversion rate of bestsellers by 20%, 30%, and even 40%+ for our clients in less than 90 days.

​​​​​​​​​​​​​​How would that 20%, 30%, or 40% boost change your business?

How would it change your life?

Our mission is to help you skyrocket the conversion rate of your bestseller.

Every single one of our clients have an incredible story.

You have an incredible Product Story.

It's the story that you've lived and to you it might not seem all that remarkable.

But to your customers, when it is told in the right way, at the right time, your Product Story becomes irresistible.

As soon as we started explicitly implementing our Product Story process our clients starting seeing results:

Bakingsteel.com experienced a 46% lift in their conversion rate...

When we brought the science out of the background and onto the product page, shoppers were eager to learn how the design of the Original Baking Steel brought il forno from the great pizzerias of Naples into their home kitchen.

Shark Tank alum Iceshaker.com got a 16% boost…

When we captured their team’s inspiring confidence in their Product Story and helped their customers resolve all their negative thoughts by answering questions even before they were asked.

Handicappedpets.com saw their conversions soar by more than 38%...

When we created copy that told the story of how their product allows families to improve the lives of their disabled pets and avoid euthanasia. As they say on their site, they “believe that our aging, disabled, and injured pets are family and deserve to live happy healthy lives.”

Olivercabell.com watched mobile sales grow by 11%...

When we highlighted their unique story as a premium shoe brand that has taken a direct-to-customer approach.

Oransi.com’s best selling home air purifier saw a lift of over 30%...

When we created two versions of the product story allowing shoppers to choose whether they wanted to immerse themselves in the technical details or get the quicker version (something that you would do almost without thinking if a shopper was in your office, yet eCommerce sites almost never take advantage of).

Trueleafmarket.com grew revenue by 7%...

When we built in the trust element highlighting their long history and reputation as a purveyor of high quality seeds.

For Silverfernbrand.com our laser-focused process created a Product Story that boosted their conversions by over 32%

When we crafted stories tailored to specific symptoms shoppers were experienced, creating personalized experiences that made the product story irresistible.

Legacyfoodstorage.com saw a conversion boost of XX%...

When we hit the Product Story with their best in category triple threat benefit combo that used to be tucked away on their FAQ page.

When we crafted stories tailored to specific symptoms shoppers were experienced, creating personalized experiences that made the product story irresistible.

And best of all, each of these clients experienced this skyrocketing of their conversion rates in less than 90 days.

And if you have built a better consumer product that does $2MM-$15MM a year in sales on Shopify

and have a bestseller that accounts for 20%+ of your sales...

You can get results like this for your business

When you tell the right story, in the right way, at the right time it is like catnip to your ideal customers.

We take everything we've learned over the last 12 years, working with 80+ websites and over 340 pages to get your star product the conversion rate you always knew it could

Here's what some of our clients have said after working with us

We take everything we've learned over the last 12 years, working with 80+ websites and over 340 pages to get your star product the conversion rate you always knew it could

Here's what some of our clients have said after working with us

  • "after about 3 weeks the results came in. People who went to the page Frictionless Commerce designed, compared to people who went to my older page, resulted in a 10% increase. Well, frankly, that related, for that particular page, to $86,000 a year in increased sales. Wonderful. Measurable results, he did the leg work, he knew what he was doing..."

    Mark Robinson

    President, Handicappedpets.com

  • "As the owner of Brownwood Acres Foods, Inc., I am always looking for ways to increase sales and conversions online. When I hired Rishi Rawat and Frictionless Commerce, I was skeptical of the firm’s ability to improve conversions. Boy, was I wrong! By using A-B testing and Rishi's design changes, we have seen conversions improve by as much as 20%. The cost involved in implementing these changes is really pennies compared to the dollars that it produces. Thanks, Frictionless Commerce!"

    Steve Detar

    President, Brownwoodacres.com

  • "Rishi and I have worked together for nearly 10 years now and he's one of the most passionate providers of conversion rate and landing page optimization services that I know of. I am happy to consider him a partner of StatBid and would encourage anyone that needs help getting their site to convert better that you contact Rishi."

    Shilo Jones

    Co-founder Statbid.com; former President of evo.com

  • "We have been using Frictionless Commerce for well over a year now, and the results we've gotten have paid for themselves many, many times over. We test an awful lot of different strategies, services and tools to either drive more traffic and / or get it to convert better. It's quite uncommon for us to get such a strong ROI as Frictionless has provided..."

    Parker Garlitz

    President, Preparewise.com

Turn your story into a revenue generating machine that gets you the conversion rates you always knew you could get

Book a free strategy session with me and I will show you how we can help you tell the right story, in the right way, at the right time so you can boost your bestseller conversion rate by 20%, 30%, or even 40%+.






    Unfortunately Frictionless Commerce is not for everyone.

    We want to make sure we’re right for you. To see if we’re a good fit, we have a few quick questions that will take less than a minute to answer.

    First things first. What is your store's domain?

    Does your eCommerce business do $2,000,000 to $15,000,000 in sales on Shopify?

    Have you invented or created a better consumer product?

    Does your bestseller account for more than 20% of your sales?

    We might not be the best fit right now.

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