How would it transform your business if you sold 20% MORE of your bestselling product?*
It is batshit crazy that we constantly tinker with the ads that drive traffic to our ecommerce website but completely ignore the sales pitch for our bestseller that drives the bulk of our profit.
Exactly how crazy is it?
I know one major retailer who does $100 million in annual sales of their bestseller and they haven’t so much as changed one word of their product description since it launched.
They are betting the house — a really, really expensive house — on the idea that their initial product page was pitch perfect. Not a single word could be improved.
Want to know how we get that lift? It’s not by changing the design or the latest gimmicky marketing fads. That crap doesn’t lead to sustained results.
What does lead to sustained results is a better sales pitch. Your sales pitch is your product story. Your product story is a very specific story, written to guide your shopper through their entire shopping experience. Your product story:
- Welcomes your new visitor
- Shows them you understand the problem they’re looking to solve
- Educates them
- Helps them understand why you exist
- Why your product must exist
- Anticipates questions and objections
- Builds trust in you and your product
- Gives them the confidence to trust you with their hard-earned dollars
Unfortunately, Frictionless Commerce isn’t for everyone
We want to make sure we’re right for you. To see if we’re a good fit for you we have a few quick questions that will take less than a minute to answer.
Roughly, how much of your sales come from your best selling product?
Perfect. Our product story optimization program was specifically built for sites like yours.
Got it. What about your second and third best sellers combined? How much of your sales comes from them?
We want all of our clients to see amazing ROI on our work together. That’s why we are laser focused.
Unfortunately, we’re not convinced you’ll get the ROI we want to make sure we generate for our clients.
If you are looking for general site conversion optimization and have the traffic to support A/B testing we strongly recommend ConvertCart.
ConvertCart is extremely good at high volume design/layout type A/B testing. We work with them on a number of joint projects. Click here if you want me to make an intro.
That’s right in our wheelhouse. Our product story optimization program was specifically built for sites like yours. One last question.
What are your annual sales?
How much in combined annual net profits do your top 3 best sellers generate? Calculated as:
Sales minus costs related to 3 best seller sales.
Based on your net contribution margins we don’t think investing in this project is a good idea right now.
But please subscribe to our newsletter and we’ll share original research on how to break the $100,000 best seller net margins barrier. Then you can hire us 🙂
We improve conversions using A/B testing, and A/B testing requires fairly high transaction volumes to determine statistical winners.
We need to discuss a few more business details (things like growth rate, etc.) to confirm this is a good fit for you.
We only take projects where the return is a no brainer for the client.
Open to a chat? If so, you can pick a time directly on my calendar:
Sounds like we could be a fit.
We’ve worked with clients with similar best seller sales. Our typical clients see lifts of over 20% in 90 days.
We would love to talk to you about working together.
Drop your best seller product page link so I can prepare for our call: