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Fragmented attention.

Researchers analyzed 130 million eCommerce visits.

Shockingly, the average time on site was 2 minutes 37 seconds.

And this number is getting worse each year.

It's incredibly hard to convert a new visitor in under 3 minutes.

The only solution is to somehow earn more quality time with the buyer.

Quality time directly corresponds to higher conversion rates.


The most important page in the entire site is your product page.

How come? Because when a user reaches the product page they are telling us, “I see all you have to offer and this, right here, is what I’m most interested in.”


After A/B testing hundreds of combinations we discovered the best way to earn more quality time and improve Shopify conversions is by presenting a compelling product story.

A Product Story is a special kind of story that makes the visitor fall in love with your invention.

The marketer's job is to tease out the product story and breathe life into it.

There are 2 aspects of a product story:

“Why we exist”
Your backstory. Where it all started. The spark that lit the flame.

“Why this product must exist”
The focus now shifts to the invention and builds a watertight case for why this is the best product in the world for a very specific customer. Your vision for the future.


The two aspects of the product story mentioned above are vital, no doubt; but one step remains: determining how we’re going to shape your story.

This is what our 9 point copywriting process was invented for. It translates your story into a language that speaks directly to the psychology of your ideal customer.


  • "...after about 3 weeks the results came in. People who went to the page Frictionless Commerce designed, compared to people who went to my older page, resulted in a 10% increase. Well, frankly, that related, for that particular page, to $86,000 a year in increased sales. Wonderful. Measurable results, he did the leg work, he knew what he was doing..."
    Mark Robinson
    Mark Robinson
  • "As the owner of Brownwood Acres Foods, Inc., I am always looking for ways to increase sales and conversions online. When I hired Rishi Rawat and Frictionless Commerce, I was skeptical of the firm’s ability to improve conversions. Boy, was I wrong! By using A-B testing and Rishi's design changes, we have seen conversions improve by as much as 20%. The cost involved in implementing these changes is really pennies compared to the dollars that it produces. Thanks, Frictionless Commerce!"
    Steve Detar
    Steve Detar
  • "Rishi and I have worked together for nearly 10 years now and he's one of the most passionate providers of conversion rate and landing page optimization services that I know of. I am happy to consider him a partner of StatBid and would encourage anyone that needs help getting their site to convert better that you contact Rishi."
    Shilo Jones
    Shilo Jones
    Co-founder StatBid.com, former President of evo.com
  • "Rishi and his team have consistently added value to my website and marketing approach. As true students of purchasing behavior and ecommerce, they bring a level of experience and passion that is unparalleled. Always very easy to get ahold of and responsive. They are also flexible and willing to form plans and strategies around my business and process."
    Shilo Jones
    Alex Spatz
    VP Digital at EasyBreathe.com