What's your name?
Researchers analyzed 130 million eCommerce visits.
Shockingly, the average time on site was 2 minutes 37 seconds.
And this number is getting worse each year.
It's incredibly hard to convert a new visitor in under 3 minutes.
The only solution is to somehow earn more quality time with the buyer.
Quality time directly corresponds to higher conversion rates.
The most important page in the entire site is your product page.
How come? Because when a user reaches the product page they are telling us, “I see all you have to offer and this, right here, is what I’m most interested in.”
After A/B testing hundreds of combinations we discovered the best way to earn more quality time and improve Shopify conversions is by presenting a compelling product story.
A Product Story is a special kind of story that makes the visitor fall in love with your invention.
The marketer's job is to tease out the product story and breathe life into it.
There are 2 aspects of a product story:
“Why we exist”
Your backstory. Where it all started. The spark that lit the flame.
“Why this product must exist”
The focus now shifts to the invention and builds a watertight case for why this is the best product in the world for a very specific customer. Your vision for the future.
What you may want to know about us...
Goal: Convert shoppers who are super engaged but not ready to buy today. Solution: Instead of showing an annoying popup, our idea is to subtly embed the signup request on the page. Outcome: 6.7x increase in email signups. Backstory The most important page on your site is your product page. 90% of our scientific copywriting magic happens here. What if …
Goal: The best seller on BakingSteel.com is their Original Baking Steel product. Our marching orders were to increase sales of this top seller. What made this somewhat complicated is that this item was already driving 48% of overall sales, was it even possible to further optimize? Solution: Our idea was to keep the page design the same so it would …
%
Goal: Address the issue of shoppers not knowing what makes Connecting Threads special and, as a result, increase conversion rates across all product pages. Solution: Craft a call to action and lightbox window message that tells your “why we exist” story (article) to make the shopper comfortable with their potential purchase. Outcomes: Increase in conversion rates across all product pages. …
%
Devin Kimura
CEO, Artbeads.com
250,000 orders
per year
Lisa Huntting
CEO,
MirrorMate® Frames
$5 million in
annual sales
Mark Robinson
President
Handicappedpets.com