Author: Rishi Rawat

We’ve prepared a guided tour just for you. Click on the BLUE BUTTONxOw! Don’t click me, click the other blue buttons!
on the bottom of each page to see the next part of the tour.

On the next page you’ll see an intro with a video that explains why we exist. After that you’ll find a listing of our 16 tactics. These 16 tactics are the culmination of everything we’ve learned about the mind of the shopper.

*( wondering why our design is so minimalistic? )

Our Design

The question of design was a struggle. On one hand, we love beautifully designed things. On the other, as professional optimizers, we know design can distract from the words on a screen. In the end, words won.


You’ve earned your free mini evaluation. The word free is misleading because we actually invest serious time to develop original ideas, but it’s a useful method to share our passion.

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