Author: Rishi Rawat

We’ve prepared a guided tour just for you. Click on the BLUE BUTTONxOw! Don’t click me, click the other blue buttons!
on the bottom of each page to see the next part of the tour.

On the next page you’ll see an intro with a video that explains why we exist. After that you’ll find a listing of our 16 tactics. These 16 tactics are the culmination of everything we’ve learned about the mind of the shopper.

Our Views on Ethical Use

Our Idea Diary

Our Views on Ethical Use

Neuromarketing is powerful. If used inappropriately it can be used to manipulate buyers.

As marketers, our job is to influence shoppers to buy our product or service. But using misinformation is out of the question. The buyer has to be at a level playing field. Information asymmetry (where the marketer knows a lot more than the buyer) is a problem.

As an agency, we reserve the right to choose who we work with (and you have the same right when hiring us).


You’ve earned your free mini evaluation. The word free is misleading because we actually invest serious time to develop original ideas, but it’s a useful method to share our passion.

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