Some companies do it all. We do just one thing.
We obsessively ask this question:
What causes first-time buyers to ultimately pull the trigger?
It’s a deceptively simple question, which is why most smart people don’t think about it as much as they should.
many most buy decisions happen at a subconscious level. Scientists call this System 1 ( more context
). But if you survey your recent buyers you’ll hear very specific rational reasons for why they chose you. They’re lying (unintentionally). What’s really happening is that rational, System 2 reasoning is being used to justify a System 1 decision.
Marketers who master System 1 thinking fundamentally change marketing outcomes. Let us show you how we do it.