What's your name?
What would a 20% LIFT
in your bestseller sales
mean to you?
“99% of online stores create their product page and don’t touch it again until they do a major site update”
President, Frictionless Commerce
The Shopify product page guy
It’s crazy that while our ads get so much attention, the copy on the page where the final decision is made gets ignored.
I know one major retailer whose bestseller does $100 million in annual sales and they haven’t so much as changed one word of their product description since the site went live.
They are betting the house — a really, really expensive house — on the idea that their initial product page pitch was perfect. That not one word could be improved.
We see this a lot.
We are Frictionless Commerce,
the world’s first product page optimization agency.
Our specialty is improving bestseller sales 20% in 90 days.
Want to know how we get that lift? It’s not by changing the design or adding fake urgency. That crap doesn’t lead to sustained results.
What does lead to sustained results is a better sales pitch. Your sales pitch is your product story.
A product story is a special type of story that’s designed to connect with visitors and make them fall in love with your creation. The job of the product story is to educate and convert new visitors.
- Welcomes new visitors and puts them at ease.
- Shows them you deeply understand the problem they’re looking to solve.
- Educates and differentiates.
- Helps visitors understand why you exist.
- Reveal why your product must exist.
- Notice the emphasis on must.
- Anticipates visitor questions and objections.
- Builds trust in you and your product.
- Gives them the confidence to trust you with their hard-earned dollars.
In order to know if the improvement we’re seeing is real we’ll need to set the test as an A/B test. This means test visitors will be randomly split (between old and new page) and a statistical calculator will track to see if the winner is statistically significant.
Significance happens when the confidence interval is above 95%. But here’s the thing, testing tools are data hungry. They need a large number of transactions in order to confidently confirm we’ve crossed our 20% lift target.
If we were to work together and show impressive early results (the kind that makes you go 🙌) would you be willing to increase your ad traffic so our test can reach a statistical conclusion faster?
See how you can boost your bestseller sales by 20% in 90 days.
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