There's a conversion optimization trick very few use properly
I've spent the last 11 years perfecting it.
Here's my secret: I take your existing sales pitch and reframe it using a 9-point buyer psychology process.
88% of visitors don't return after their first visit. To maximize your conversion rates we need to strike on their first visit.
Marketers make the mistake of assuming the best product always wins. Wrong. The world is littered with superior products that failed.
The thing that actually makes a product successful is the story we tell.
My entire conversion optimization thesis is based on 3 ideas:
- Conversion rates can be as high as you want them to be.
Who says 4.7% conversion rate is really good? Let's not limit our thinking.
- Marketing is nothing but storytelling.
Therefore, effective marketing is nothing but telling stories that are believable.
- Purchase decisions are made with emotions and justified using logic.
Therefore, the job of the marketer is to get into prospects’ heads and understand their unarticulated emotional needs.