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Case Studies 2021
Goal: Convert shoppers who are super engaged but not ready to buy today. Solution: Instead of showing an annoying popup, our idea is to subtly embed the signup request on the page. Outcome: 6.7x increase in email signups. Backstory The most important page on your site is your product page. 90% of our scientific copywriting magic happens here. What if …
Goal: The best seller on BakingSteel.com is their Original Baking Steel product. Our marching orders were to increase sales of this top seller. What made this somewhat complicated is that this item was already driving 48% of overall sales, was it even possible to further optimize? Solution: Our idea was to keep the page design the same so it would …
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Goal: Address the issue of shoppers not knowing what makes Connecting Threads special and, as a result, increase conversion rates across all product pages. Solution: Craft a call to action and lightbox window message that tells your “why we exist” story (article) to make the shopper comfortable with their potential purchase. Outcomes: Increase in conversion rates across all product pages. …
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Goal: Increase conversion rates for HandicappedPets’ flagship product—Walkin’ Wheels dog wheelchairs. Solutions: Craft copy that tells a story and creates a personal connection between the shopper and the site. Maintain the shopper’s focus by making UX adjustments. Use our understanding of consumer psychology to address the shopper’s negativity bias and status quo bias. Outcomes: 38.86% increase in conversion rates for …
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Goal: To increase call-ins to HandicappedPets.com’s customer service team, which converts 52% of their calls. Solution: Add calls to action and “action buttons” in strategic locations on the site (e.g. places where users have a higher likelihood of getting confused). When a user interacts with these calls to action or action buttons, show them how they can contact customer service …
Goal: Increase conversion rates for some of HandicappedPets’ best-selling products. Solution: Craft copy that explicitly explains why HandicappedPets is a better choice than their competitors. Outcome: Significant increase in conversion rates for shoppers on the target pages. At Frictionless Commerce, there’s nothing we love more than working with a client who makes a positive difference in the world. As manufacturers …
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Goal: One of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page’s conversion rate by optimizing the copy. Solution: Our idea was to personalize the copy by asking users what the name of their dog is. We then added their dog’s name in various locations in the copy to get …
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Note: if the name Ice Shaker sounds familiar it’s because you’ve seen them on Shark Tank, and know Mark Cuban and Alex Rodriguez invested in the company. Goal: Shopify conversion rate optimization for Ice Shaker’s best-selling category page. Solution: Craft copy that shows users that Ice Shaker understands and relates to their past experiences with competitor products, then explain how …
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Goal: Address price sensitivity by getting shoppers to see the value in and the additional savings provided by Legacy Food Storage’s emergency food. Solution: Showing a prompt just below the product price that, on click, provides statistics that help make the case for Legacy Food Storage’s emergency food. Outcome: 41.08% lift in conversion rate. Backstory We’re all price sensitive, just …
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Goal: Improve the shopper’s experience on the category pages and drive more traffic into the product pages. Solutions: Modify the category page layout and remove unnecessary content Increase the visibility of the Filter button. Inform shoppers about where Oliver Cabell’s products are made. Outcomes: Increase in traffic to product pages. 12.5% lift in revenue by category page traffic. Oliver Cabell …
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Goals: Increase traffic to Oliver Cabell’s Shopify checkout page by educating shoppers on the company’s business model and competitive pricing Solution: Add a call to action in a high-visibility area on the product pages that educates shoppers on the company’s business model and competitive pricing Results: A 21.77% and 12.46% increase in traffic to the checkout page for mobile and …
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Goal: Buying a home purifier is complicated. So many technical details. So much to consider. This is your family’s health after all. It’s an $899 unit, worth every penny, but still, it’s $899. Solutions: Recognize that some users like detailed descriptions, others don’t. People aren’t here to look at pretty pictures. They want to read. Make reading easy. Outcome: Improved …
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Goal: One of the best-sellers on Silverfernbrand.com is the Ultimate Probiotic Supplement. Our goal was to increase sales of this probiotic by optimizing the product page. Solution: Our idea was to ask users what health issue they experience, then show them real customer reviews that address that exact issue. Outcome: 32.38% lift in sales on this product page. Backstory We …
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Goal: Increase revenue by at least 5.85% on the cart page. Solution: Craft original copy that informs the shopper about what makes True Leaf Market special in the industry to instill trust in the shopper and the confidence to complete their order. Outcome: Increase in completed orders and revenue generated on the cart page. True Leaf Market is one of …
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