There's a formula for increasing online sales that very few use properly
I've spent the last 12 years perfecting this formula.
Here's my secret: I take your existing story and reframe it using a 9-point buyer psychology process.
88% of visitors don't return after their first visit. To maximize sales we need to strike on their first visit.
Marketers make the mistake of assuming the best product always wins. Wrong. The world is littered with superior products that failed.
The thing that actually makes a product successful is the story we tell.
My entire marketing thesis is based on 3 ideas:
- Marketing is nothing but storytelling.
Therefore, effective marketing is nothing but telling stories that are believable.
- Purchase decisions are made with emotions and justified using logic.
Therefore, the job of the marketer is to get into prospects’ heads and understand their unarticulated emotional needs.
- Conversion rates can be as high as you want them to be.
Who says 4.7% conversion rate is really good? Let's not limit our thinking.