You Just Won A Potential Customer

I came across a delightful little store today.  Actually, I know nothing about them but the warmth of their homepage instantly made me feel conformable and built credibility.  See, instead of having boring sectional links zebs.com has used pictures of their employees.  Zebs understands something most retailers don’t, customers prefer shopping with companies that have real people.  Customers today are aware of how easy it is to setup an online store and are quite skeptical about the hundreds of stores that show up when you Google “gourmet barbecue sauce.”  Zebs.com understands that a first time visitor is in a skeptical state of mind and I think they do an excellent job dispelling that thought:

zebs-dot-com-home-page

Another etailer that uses this strategy well is pangeaveg.com.  This is their homepage, notice the “Favorites of the Pangea Staff” on the top right:

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