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  1. How about humanizing the product further as an illustration and storyboarding. You can achieve the same output with higher engagement at 1/10th the word length?

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      I absolutely love this idea. You have taken the basic idea of this post and made it 10x better. I envy you 🙂

  2. Great idea!

    Perhaps they’re currently testing this, because it already appears different on their product page.

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      I had noted this idea 6 months ago. And 3 months ago I noticed Ora removed it. They may have removed it because it didn’t fit their brand voice (even if the concept won) or because it creates a unique challenge for the marketing team: “if the idea wins do we rewrite ALL our product pages this way?” That’s a question I’ve had to deal with many times.

      1. Yeah I’m in two minds about the idea.

        It doesn’t meet the UX principle of familiarity. It feels kinda weird for a product to talk to you, especially when it’s actually a vegan product!

        But, hey, it’s super different and engaging and fun to read 🙂

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