You spent money to attract a new visitor. This visitor was different. Unlike 91% of new
Oh, they’re really getting into this.
They then went a few steps further and looked at a few product pages to finally zero in on THE product page.
The only thing that matters at this point is making sure the product description does its job. If we fail now everything else that’s been nailed till this point will be lost.
There are many best practices for product descriptions:
“Focus on Benefits”
“Tell a Story”
“Use Power Words That Sell”
“Know your Audience”
These strategies are great but they aren’t exactly rare. Marketers already use them. Your competitors already use them, which means in order to have an impact you need to work extra hard on “Tell a story” if you decide to go with that tactic.
Ready to hear about a tactic that is most definitely rare and also most definitely effective?
What if we flipped the way the product description was written? Instead of treating your product as an inanimate object what if we brought it to life and let it tell its own story?
That’s exactly what Ora.organic does on its organic probiotic product page:
This is a genius tactic. I study online retailers 8 hours a day. Have been for the last 9 years. This is probably only the second time I’ve seen this tactic used
Run an A/B test. Test this on your best selling product page and let me know how it did