Marketers know 2 things:
1: The biggest obstacle with buying online is overcoming the trust hurdle.
2: Shoppers have very low attention spans. If it’s more than a few words no one will read it.
1: is true and 2: is false. Word count doesn’t matter, words do. This trust building page is really long but it’s also very readable and also very trust building. Hat tip to Lars Hundley for sharing it. Here is the page: https://www.oregonswildharvest.com/our-roots/proof-positive/