Marketers know 2 things:
1: The biggest obstacle with buying online is overcoming the trust hurdle.
2: Shoppers have very low attention spans. If it’s more than a few words no one will read it.
1: is true and 2: is false. Word count doesn’t matter, words do. This trust-building page is really long but it’s also very readable and also very trust-building. Hat tip to Lars Hundley for sharing it. Here is the page: https://www.oregonswildharvest.com/our-roots/proof-positive/