For certain categories other people’s buying behavior simply does not make sense. For example, why would a person buying a messenger bag also be interested in shorts or a sweater?
According to e-consultancy providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all. You can read the article here.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.