Product pages have a very defined standard layout. This is a magazine ad for goodnessknows:
Why can’t their ecommerce product page look exactly like the magazine ad? Why does it need to conform to a product page template design?
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.