Comments 1

  1. I agree, retailers can’t assume offline experiences drive 95% of sales. If that’s the case, your internet marketing program needs a lot of help. Search marketing, SEO, affiliate programs and comparison search, for example drive traffic and sales and expand beyond your geographic locations.

    Add to the mix how much search engines are throwing into local search (“one box” outranking many hard-earned organic listings), this has to have an influence too.

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