What to Do When Your Product Page Has 479 Customer Reviews

Rishi Rawat Blog 1 Comment

Product reviews are crazy important.  According to PowerReviews research going from zero reviews to one review with 4.2 stars improves conversion rates (sales) by 20%.  But what happens when your product page has 479 reviews?  For a shopper who wants to read reviews 479 is just a daunting number.  Nuts.com realizes this.  Their Turkish Figs product page has 479 reviews so they show a summary report while giving you the option of reading all reviews—


They’ve selected a large enough set of reviews (9) that most shoppers will not feel the need to click Read all 479 reviews.

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