Product reviews are crazy important. According to PowerReviews research going from zero reviews to one review with 4.2 stars improves conversion rates (sales) by 20%. But what happens when your product page has 479 reviews? For a shopper who wants to read reviews, 479 is just a daunting number. Nuts.com realizes this. Their Turkish Figs product page has 479 reviews so they show a summary report while giving you the option of reading all reviews—
They’ve selected a large enough set of reviews (9) that most shoppers will not feel the need to click Read all 479 reviews.