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The most important metric for a copywriter isn’t:
“Did the reader buy my sales pitch?”
“Did the reader fully understand my sales pitch?”
First, optimize for clarity, then persuasion.
Think of your product page as a direct response ad:
As the reader is going down this list they are deciding if they should continue reading or leave:
Now that you understand the importance of content readability let reveal other ideas to maximize content conversion rates:
ABOUT FRICTIONLESS COMMERCE
Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.
We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.