Step 1: Type in ‘calvin klein formal shirts’.
Step 2: Click on first ad on the Google results page.
Step 3: Land on the shoes section of the site.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.