Visual Merchandising has figured out a way to maximize screen real estate.  To enjoy their cool interface head over to  Here are two screenshots: before mouse over before mouse over on mouse over on mouse over

Will this make me convert the moment I land on their site? No.  Will it improve the odds of my remembering the site when considering buying a tee shirt in the future? quite possibly, and in a world made or broken by fractional percentage points that’s a big deal.

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