Daleandthomaspopcorn.com knows 2 things-
1. Some shoppers prefer buying offline
2. Using geolocation they can identify visitors from states with Dale and Thomas stores
How do they act on this data? Observe bottom left corner-
Neuromarketing is powerful. If used inappropriately it can be used to manipulate buyers.
As marketers, our job is to influence shoppers to buy our product or service. But using misinformation is out of the question. The buyer has to be at a level playing field. Information asymmetry (where the marketer knows a lot more than the buyer) is a problem.
As an agency, we reserve the right to choose who we work with (and you have the same right when hiring us).