Daleandthomaspopcorn.com knows 2 things-
1. Some shoppers prefer buying offline
2. Using geolocation they can identify visitors from states with Dale and Thomas stores
How do they act on this data? Observe bottom left corner-
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.