Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 3

  1. I’ve thought of this for my website. But I wouldn’t include how many orders I get a day. 500 comes across as manipulative. It’s useful on a website for customers who orders something that’s time-sensitive such as a last-minute birthday gift rather than sprinklers.

    1. Post

      The only thing about sprinklers is that (I guess) when a sprinkler breaks it needs to be fixed immediately— thus the sense of urgency. Which is what sprinklerwarehouse.com might be optimizing for with this $2.95 offer. Derek, you should totally test is on your site and comment back so we can know how this worked for you.

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