In my humble opinion About Us is the most important page for first-time visitors (Articles: Reeling In First Time Visitors, Baby Steps). But not everyone likes to read, some shoppers are visual. Teadog.com understands this group-
This video doesn’t have the highest production value but it does a good job-
1. Helping first-time buyers understand why they should buy from teadog.com.
2. Describing site layout.
3. Differentiating the store.