Using Video in Popup

Lagos.com does something different in their newsletter popup. They show an animated video of their beautiful jewelry:

This is clever because visitors are ready to hit the close button moment they see a popup. The animation gives them pause. Sometimes that’s all that’s needed to take the user from “I hate popups” to “oh, man this jewelry is beautiful, look at it glitter …”

Like this idea?

3 comment

3 Replies to “Using Video in Popup”

  1. Big fan of this. I’ve seen something similar with a couple sites using rotating image galleries, but I think this is more effective and captivating.

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