Using Video in Popup

Lagos.com does something different in their newsletter popup. They show an animated video of their beautiful jewelry:

This is clever because visitors are ready to hit the close button moment they see a popup. The animation gives them pause. Sometimes that’s all that’s needed to take the user from “I hate popups” to “oh, man this jewelry is beautiful, look at it glitter …”

3 comment

3 Replies to “Using Video in Popup”

  1. Big fan of this. I’ve seen something similar with a couple sites using rotating image galleries, but I think this is more effective and captivating.

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