Lagos.com does something different in their newsletter popup. They show an animated video of their beautiful jewelry:
This is clever because visitors are ready to hit the close button moment they see a popup. The animation gives them pause. Sometimes that’s all that’s needed to take the user from “I hate popups” to “oh, man this jewelry is beautiful, look at it glitter …”
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.