Unexpected shapes and words have a crazy strong pull. I noticed this ad on Facebook:
Can’t explain why but I was mesmerized by it. Same thing happened here.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.