Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. you are being too hard.. seriously…
    in a challenging economy companies are required to think outside of the box.. give them some credit for not just sitting and letting this storm wipe them off! kudos for jamba’s management for making this step.

  2. Post
    Author

    Hi Brenda, I give Jamba Juice credit for trying. I just think they could have better achieved their objectives (driving sales and adding new customers) by taking a slightly different approach.

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