To Grab Attention Present Things Differently

I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Why? Because shoppers’ brains are filtering out marketing speak.

This approach, on the other hand, makes the reader stop and think for a second because it interrupts the pattern we’ve gotten used to: