When it comes to testing or trying anything new, the most impactful ideas are bold ideas.
Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
On this past Thanksgiving week, the guys over at Gun Dog Supply tried something interesting. We certainly haven’t seen it before.
On Tuesday, November 26, they did a “Takeover Tuesday”, somewhat like what you may see with a social media takeover campaign. Steve Snell’s brother, Rob,
was handed took over the reins of the site. What did he do with that power? Let’s see what he shared on Facebook:
Rob made two changes, which we numbered in the above image:
- He made the site visit fun and exciting for shoppers.
- He offered free standard shipping to the contiguous U.S. for that Tuesday only (or until Steve found out).
- He changed the hero image on the site’s homepage to show him dressed up as Steve while Steve dressed up as him.
This bold idea was a monster success. Why? The idea is full to the brim with personality, humor, and even a little bit of Serendipity (“Today only” — the shopper was lucky to have come across the page today to take advantage of this offer). This encourages engagement like no other.
But we know what you’re wondering. What was the result of this crazy idea?
Almost 4x in order volume for nearly twice the gross profit.