Comments 5

  1. If you are going to reduce prices, I like this kind of irregular promotion. It makes people less like to habituate to your promotions.

    The exact opposite is the kind of stuff a store like Gap does. Regular seasonal sales, so everyone knows the price will drop 30-50% on a certain date. And thus teaching their customers to wait for those times to make a purchase

    1. Exactly. Plus, I like the playfulness of this promo, “Steve is out hunting so I’m taking over the site!”

      Also, hunting is very on-brand for them since they sell hunting dog training gear.

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