The Most Effective Reviews

Rishi Rawat Blog Leave a Comment

For most online retailers, once product reviews have been enabled their job is done.  The thinking goes that if, after turning on reviews shoppers don’t post reviews it’s clearly their fault— they obviously didn’t have anything to say.  But superstar retailers like LifeSource Water don’t think this way.  LifeSource sells water filtration systems, and on their site they’ve managed to collect 1,376 custom reviews.  Not lame reviews like “This works!” but real reviews that tell a story—

My wife Nancy and I share the common goal of building a non-toxic, sustainable living environment. LifeSource was the obvious choice since the system is eco-friendly and requires absolutely no maintenance which isn’t something that you often find in a water filtration system. Knowing that our family has access to clean water through every tap in our home provides us with with much peace of mind and we highly recommend this system for anyone interested in improving their quality of life.

The example above was randomly selected, all their reviews are amazing.

LifeSource’s ability to get shoppers to care enough to compose a meaningful review is itself amazing.  There is no way a shopper would send such a review if LifeSource’s review request email said “We’d love your feedback”.  No.  The reason these shoppers are writing these emotive reviews is because there is magic in LifeSource’s review request email.  I don’t know what they’re asking or how they’re asking it but it’s clearly working.

And just to prove that they’re in a totally different league not only has LifeSource been able to collect 1,376 product reviews they’ve also managed to get 465 reviewers to submit a photo of themselves standing by their LifeSource filter.  How the heck did they get 465 reviewers to go through the trouble taking a picture next to their LifeSource and then send it over??  Check it out—

Don’t make the mistake of assuming these reviews are only because LifeSource is an amazing product.  LifeSource might be an amazing product but these reviews are the efforts of some marketing genius who works for LifeSource.

If you know of other retailers that leverage customer reviews in a clever way please do share …

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