If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service:
The 4 forces are:
– The Push of the Current Situation
– The Pull of the New Solution
– The Anxiety of the New Solution
– The Allegiance to the Current Situation
It’s a framework used by The Re-Wired Group.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.