If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service:
The 4 forces are:
– The Push of the Current Situation
– The Pull of the New Solution
– The Anxiety of the New Solution
– The Allegiance to the Current Situation
It’s a framework used by The Re-Wired Group.