What’s More Valuable: Email Address or Phone Number?

Rishi Rawat Blog Posts Leave a Comment

Noticed something new on mobilehomepartsstore.com. On their site footer they have this overlay:


I was a little surprised because normally sites ask for my email address. I never considered the option of asking for the customer’s phone number. And now that I think about it, it seems like this could be a very effective tactic.

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