Below you'll find a list of all posts that have been tagged as “Word-of-mouth”
Once you’ve successfully attracted, engaged and converted someone the next logical step is to inspire them to invite their friends. Pebble is a watch company. They’ve created a video that’s targeted to people who own a Pebble. The video introduces a new, more classic design, and requests Pebble fans to spread the word–
On lostgolfballs.com when you get to cart page they have a clever design element that shows a partial 5% off coupon code— On click we see this popup— The idea is pretty simple, shoppers who are incentivized by the discount can access it by letting their Twitter or Facebook friends know about the order. Idea described above is a plug and …
Google Analytics can segment traffic from social networks and show what % of new visitors arrive via that channel + how much revenue those visitors generate. If for your site social network channel is profitable but brings in only a small % of new visitors then you should consider what renewlife.com is doing– On click pop-up– It’s a simple …
Windycityparrot.com is an e-tailer specializing in exotic bird supplies. Their site is popular but their visit volume represents a tiny sliver of US bird supplies market. I am sure they would love introducing more customers to their site. Here is a potential solution. Who do exotic bird owners know? That’s right, other exotic bird owners. Windycityparrot.com should run a small …
Jake is a huge fan of KuKuRuZa gourmet popcorn. He discovered the site 3 years ago and started off by ordering their Variety Pack. He enjoyed Caramel & Cheese Mix so much he bought it five times, thrice gifting it to friends and family. Jake’s lifetime spend on KuKuRuZa.com is a very impressive $197.00 and we know Jake is not …
Andy Sernovitz is a passionate advocate for Word Of Mouth Marketing (WOM) and his book Word of Mouth Marketing: How Smart Companies Get People Talking is a must read for all niche ecommerce retailers. So how does small retailer with a limited marketing budget ignite a following? The first thing to seriously consider is the caliber of the product. No …
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
