This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.
Online shoppers move around really fast, blink and you’ve lost their attention. But there is a proven strategy to get their attention.
If you’re the type of person who likes to focus on just one thing make sure it’s video. Video has a magical effect on conversions. Almost too magical.
Using Zeigarnik Effect for B2B lead form pages.
Visualization is a powerful conversion strategy. Here are 5 examples.
Spoken words can have stronger sway than written ones. Carttemplates.com understands this very well:
Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can help you …”. These tactics …
If you’re running a super efficient business (and ecommerce is way more efficient than traditional retail) then you’re offering shoppers excellent savings. But, if you don’t explain ‘how’ these savings are possible shoppers might associate low prices with poor quality. Saatvamattress.com uses a simple visual technique to communicate the amazing savings they offer– Saatva brings its luxurious mattresses to you …
The 2nd best way to communicate complex information in a confined space—