The 2 Most Important Details on a Product Page

Your product page design should be based on the type of product being sold.  If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description.  But for all other cases product image + customer reviews …

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Compare and Contrast

Few facts about online shoppers— 1: They are impatient and unexcited about reading your 2,000 word product description. 2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either. To solve for 1 and 2 consider adding an infographic like this on your product page—

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Adding Punch to Product Images

The standard product page consists of product image followed by product description.  However, to support product description if you can repeat the most important/differentiating points from your description into product image you will dramatically improve effectiveness.  Posted below are some e-tailer examples.  As you can see, this strategy works for all types of items- from …

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Selling 18th Century Items Using YouTube

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly …

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