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The 2 Most Important Details on a Product Page

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Your product page design should be based on the type of product being sold.  If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description.  But for all other cases product image + customer reviews are the most important details.  …

Compare and Contrast

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Few facts about online shoppers— 1: They are impatient and unexcited about reading your 2,000 word product description. 2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either. To solve for 1 and 2 consider adding an infographic like this on your product page—  

Unique About Us Page

Rishi Rawat Blog 4 Comments

Cadence is a watch brand. Here is a screenshot of the top section of their About Us page— I love 2 things about it— 1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way. 2: As you scroll down to read About Us content, from the …

Actual Size

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One of the downsides of shopping online is that it’s hard to know product size dimensions.  Some retailers place a coin next to product image so we can visualize relative size, but even that approach isn’t perfect. I was looking at a Shark Mug on uncommongoods.com and noticed this curious link (red arrow in screenshot below)— On click this appeared …

Gift Ideas

Rishi Rawat Blog 4 Comments

MetroKitchen.com is a site that specializes in cookware.  They have a simple, yet very effective Gift Ideas page … … where shoppers select a relevant option and see a list of highly targeted gifts. Opportunity: On “For wine fans” page (for example) MetroKitchen.com just lists products– Which means I have to click the first item, read description, hit back button, …

Adding Punch to Product Images

Rishi Rawat Blog 9 Comments

The standard product page consists of product image followed by product description.  However, to support product description if you can repeat the most important/differentiating points from your description into product image you will dramatically improve effectiveness.  Posted below are some e-tailer examples.  As you can see, this strategy works for all types of items- from diaper changers to ballet shoes:

Selling 18th Century Items Using YouTube

Rishi Rawat Blog 4 Comments

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly attributed to these clever videos? …

Anchor product

Rishi Rawat Blog 3 Comments

Most shoppers click in and out of search results quickly, making it a challenge for the e-tailer to tell their story.  We already know landing pages, content and site design play a role in slowing shoppers but I think retailers can do a better job using their anchor products. An anchor product is a product that does a really good …