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Williams-sonoma.com Adds Talking Pictures

Rishi Rawat Blog 2 Comments

Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …

More On Video

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A few years back I started looking at the differences between bestbuy.com and the best buy stores. One immediate realization was that when at the store a salesperson would help understand why I needed a certain big screen TV. This experience was totally missing online. When I shared this with friends their biggest concern was cost. They believed it to …

Halloween Costumes With Video

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BuyCostumes.com started using video on their site last year. Back then it looked clunky and force fitted. 365 days later they have developed a better integrated experience. Video is still used for only popular items but customers seem to like the new site experience better because according to compete.com the ‘Attention’ on the site has gone up 7% from the …