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Bait and Switch Tactic

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In the book Mind Programming author Eldon Taylor shares his experience selling sewing machines using bait-and-switch: It started with an offer too good to be true.  In the 1960s credit depended upon a deposit– a down payment of 10% in those days.  Credit was freely available.  Getting the down payment became the most difficult part of making a sale, so …

5 Reasons To Buy

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Great landing page example from — The Google ad (highlighted)- — The landing page- The landing page gives quick bullets on why we should buy Hide & Seek Safari toys from this site.  Competitive shoppers can quickly scan through the five benefits.  Within scanning range is their BizRate rating, below that a customer testimonial and on top live chat.  …