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Credit Card Field

Rishi Rawat Blog 2 Comments

For any ecommerce store capturing the credit card number is the most important step.  Therefore, it makes sense to have the most user-friendly credit card capture interface.  And Google has nailed this. When you first click on their credit card box they show payment icons in the background of the text box.  Like this– Then when you type the first …

This Week’s New Customers

Rishi Rawat Blog 2 Comments

Oxyfresh.com has a scrolling list of their new customers.  Nice idea.  Click image below to see live list- Taking the idea one step further an etailer could use geolocation to identify visitor location and display new customers from that state. This strategy works especially well for higher ticket, longer consideration items.  For example, if I was considering LASIK surgery and visited …