Designing for Distracted Shoppers
Are you easily distracted? No? Go check your browser history over the last 2 hours.
I thought I … Continue Reading
Jobs to Be Done (JTBD) + CRO
I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). … Continue Reading
My Problem with Amazon
Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors … Continue Reading
Difference between System 1 and System 2?
Video explanation:
Written explanation for the video above:
If you want to improve your conversion rates, you’re going … Continue Reading
Ethical Line of Persuasion
If you don’t like watching videos here is the written version of the article. The things I do … Continue Reading
VIDEO POST: Don’t Be Intimidated by Amazon
I know Amazon is a scary animal. But Amazon isn’t the end all of retail.
Here is my … Continue Reading
Competing with Self
I’m reading a book about Andrew Carnegie. Mr. Carnegie used a clever strategy to maximize productivity at his … Continue Reading
Be Aware of Adoption/Defection Latency
For those who prefer video–
For those of you who like to read (talking to you, Lars)–
Have … Continue Reading
Simple Idea to Boost Your Conversion Rates
We look far and wide for the best marketing growth hacks. I’ll give you the best idea right … Continue Reading
Google Vs. Amazon
I read somewhere that 55% of product searches start on Amazon. I’m not concerned because Amazon is crap … Continue Reading