Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in. This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action. On browsers there is a BACK button but the back button isn’t …

This post is about how jobs to be done (JTBD) thinking can be used to maximize conversion rates.

If you don’t like watching videos here is the written version of the article. The things I do for my readers 🙂 Marketing has become incredibly powerful. Whenever you go to a website (whether it’s CNN or Walmart.com), often times anonymous aspects of our data are sold in the marketplace. The goal of this is to not release personal information …

We look far and wide for the best marketing growth hacks. I’ll give you the best idea right now: carve out time to just ponder on your biggest marketing challenge. That’s it. Do this and I promise you’ll see a lift.

Don’t know about you but for me, 2017 has been the year when I’ve had to admit I have a problem. A problem with fragmented attention. Whether it’s email, instant messaging, or even reading research articles on conversion optimization I find it hard to focus for too long. And this doesn’t only apply to my work and personal life. This …

People are kinetic creatures. We are never stagnant. Our views and behaviors change based on outside stimuli, whether that’s the time of day, what side of the bed we woke up on, or, are we hungry? You’d think these things wouldn’t have any effect on important things like our jobs or the future of others but you’re wrong. In a …

Ecommerce is great for ideas that are utterly impractical as a physical store but make perfect sense when connecting a wide market even if only 1 in 10,000 people would be interested. Stockx.com is such an example. It’s a secondary market for sneakers. Super niche, super successful:

In 2007 1% Google users clicked I’m Feeling Lucky button: I’m sure that number is even lower today. Yet, all rational reasoning aside, Google still leaves it there. Why? Because I’m Feeling Lucky was there from the earliest days of Google. They’re attached to it. What widgets and features do you have on your site purely for nostalgia? Should they …

Imagine this scenario: you A/B test an idea and it does well.  The second test also does well.  And the third test ends up outperforming both preceding tests.  Now you test the fourth idea and it underperforms.  The fifth and sixth ideas also underperform. Does this mean we need to move on because we’ve discovered the best version of this page?  …

I recently signed up for a racquetball league at my local gym.  League fees are $65 (whole season) and gym membership is $150/month.  When I went on my league day I noticed 83% of the 12 racquetball courts were unused. Here are some important details about racquetball courts: 1: They take up physical space. 2: Once you add a court …

The beauty of the Internet is that it allows us to be different things to different people. Let’s take the case of a vacation planning site. There are budget vacationers who are willing to travel during the off-season in return for a good deal. And there are price-insensitive shoppers who only want to go when the weather is perfect (i.e. prices are high). …

The magic of ecommerce is that it allows a retail entrepreneur to launch a virtual store that would have failed as a brick and mortar space. For example, livingstonepillow.com is a site that sells pillows shaped like pebbles. This is an idea that only appeals to 0.01% of US shoppers– It would be silly to open a retail store for …