Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
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6 Ways Amazon Sucks
It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.
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Case Against Marketing Automation in 2019
Every marketer is singing praise and talking about the power of marketing automation. This is a contrarian view on the topic.
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Undo Option
Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in. This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action. On browsers there is a BACK button …
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9 Year Journey: 3 Lessons
There are too many ecommerce marketing tactics to keep up with. If you don’t have the time to chase down every shiny object (as you shouldn’t) just focus on these 3 ideas.
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Conversion Rates Are a Pretty Crappy Metric
We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus …
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Screw Automation
96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable …
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Designing for Distracted Shoppers
Are you easily distracted? No? Go check your browser history over the last 2 hours. I thought I was super disciplined, methodical, and task oriented. Turns out, my browsing history betrays this self-image. Checked your browser history over the last 2 hours? Are you a little shocked?? If this is how distracted we are (and …
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Jobs to Be Done (JTBD) + CRO
This post is about how jobs to be done (JTBD) thinking can be used to maximize conversion rates.
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My Problem with Amazon
Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: https://www.amazon.com/s/ref=nb_sb_ss_i_4_11?url=search-alias%3Daps&field-keywords=fever+tree+naturally+light+tonic+water&sprefix=fever+tree+%2Caps%2C198&crid=1EXDTAORECG8S
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