When The Weather Outside Is Frightful

It’s common knowledge not all store visitors buy, some are there to browse. But customers that visit stores despite bad weather (heavy snow, frigid cold, rain, flooding etc) tend be more serious about making a purchase. I wonder if retailers like Best Buy already know this because this morning was super cold (4 degrees F) …

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The Costs (And Benefits) Of Showing Prices

If there is one unifying message in this blog it is that if you honestly care about your customer they will reward you in kind. Today I was reading an article on online pricing at furnituretoday.com. The author lists 8 strategies. I am reproducing strategy 2 for ya’ll: I cannot believe anyone would actually suggest …

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