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Improving Your Marketing Messaging in 2019

Preston Swarthout Blog Leave a Comment

Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more features. Take this page from …

Best Practice: Mobile Landing Pages

Rishi Rawat Blog Leave a Comment

Is there a need for special consideration for a mobile landing page? Yes. If you are driving desktop paid traffic to a self-contained landing page (meaning links from that landing page to the homepage have been hidden) you need to watch this video. In the video, I talk about my experience on ButcherBox mobile landing page:

My Holiday Shopping Experience

Rishi Rawat Blog Leave a Comment

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …

Words Work When They’re Readable

Rishi Rawat Blog Leave a Comment

10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color. It looks pretty but causes so …

Know Why Your Customers Like You?

Rishi Rawat Blog 23 Comments

My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know …