By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
Personalized Copy Sells
When your messaging resonates with visitors they slow down and pay attention. And then you win.
Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
Your Page Layout Affects Conversion Rates
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
Future of eCommerce
If you’re the type of person who likes to focus on just one thing make sure it’s video. Video has a magical effect on conversions. Almost too magical.
Improving Your Marketing Messaging in 2019
Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more features. Take this page from …
Clever Mobile Site Tactic
Looking for a simple idea to improve your mobile ecommerce conversion rate? Glad you asked.
Best Practice: Mobile Landing Pages
Is there a need for special consideration for a mobile landing page? Yes. If you are driving desktop paid traffic to a self-contained landing page (meaning links from that landing page to the homepage have been hidden) you need to watch this video. In the video, I talk about my experience on ButcherBox mobile landing page:
My Holiday Shopping Experience
Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …
Words Work When They’re Readable
10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color. It looks pretty but causes so …
Know Why Your Customers Like You?
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know …
Improve Product Listing Page Conversions
If you are driving paid search traffic to a product listing page I have a simple conversion idea:
Don’t Stack Vertical, Bro
Companies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? It’s the measure of how easy it is for our brains to process information. Anyway, back to the post. This is how sites typically show pricing plans to desktop users: The challenge is, how do we show that pricing plan …
New Idea to Possibly Reduce Checkout Friction
I just had this idea so it’s a little half-baked but worth sharing:
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