Content Layout Matters
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
Continue Reading
Personalized Copy Sells
When your messaging resonates with visitors they slow down and pay attention. And then you win.
Continue Reading
Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
Continue Reading
Your Page Layout Affects Conversion Rates
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
Continue Reading
Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
Continue Reading
Future of eCommerce
If you’re the type of person who likes to focus on just one thing make sure it’s video. Video has a magical effect on conversions. Almost too magical.
Continue Reading
Improving Your Marketing Messaging in 2019
Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more …
Continue reading “Improving Your Marketing Messaging in 2019”
Continue Reading
Clever Mobile Site Tactic
Looking for a simple idea to improve your mobile ecommerce conversion rate? Glad you asked.
Continue Reading
Best Practice: Mobile Landing Pages
Is there a need for special consideration for a mobile landing page? Yes. If you are driving desktop paid traffic to a self-contained landing page (meaning links from that landing page to the homepage have been hidden) you need to watch this video. In the video, I talk about my experience on ButcherBox mobile landing …
Continue reading “Best Practice: Mobile Landing Pages”
Continue Reading
My Holiday Shopping Experience
Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of …
Continue reading “My Holiday Shopping Experience”
Continue Reading