Making The Most Of “Out Of Stock”

It sucks when an interested customer stumbles on your site only to discover that the item they were just about to buy is out to stock. This morning I was reading the hugely popular Outblush blog where they profiled Karacoma Sofa.  After reading the article I visited conranusa.com and realized the product was “Temporarily out …

Continue Reading
3 comment

Six Dimensions of Ecommerce

If you are an online retailer make sure your store stands out on at least one of the following dimensions: — unique product (that is very very hard to find elsewhere) — lowest price (biggest discount) — largest selection — friendliest policies (shipping, return, membership discount etc) — uniquest content (heartfelt editorial, video, superb product …

Continue Reading
3 comment

A Personal Note

As a multichannel retail strategist I am genuinely excited about online commerce.  One could even say I’m obsessed.  Reviewing ecommerce sites and reading latest ecommerce trends, stats and best practices can be quite boring for someone lacking natural interest in the subject.  Now, by no way should one confuse enthusiasm with erudition. This wide-eyed enthusiasm …

Continue Reading
Leave a comment

Are You An Amazon Or A Zappos?

Amazon and Zappos are two wildly successful, yet characteristically different companies. Amazon is an engineering company with solid focus on measurement.  This is great for incremental improvement (even very rapid paced improvement) but means they have had few paradigm shifting moments.  Akin to an awesomely efficient Supercomputer Amazon knows how to squeeze efficiency when a …

Continue Reading
1 comment