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Keep the Scent Alive

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Jibjab.com makes money when visitors create $18/year paid accounts. People land on the site looking for creative greeting cards.  The first thing jibjab.com asks you to do is personalize your favorite card.  This drives engagement.  At this point the user doesn’t have a clue about the $18/year ask.  After personalizing you compose a message for the recipient and hit DONE.  This …

The Most Effective Reviews

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For most online retailers, once product reviews have been enabled their job is done.  The thinking goes that if, after turning on reviews shoppers don’t post reviews it’s clearly their fault— they obviously didn’t have anything to say.  But superstar retailers like LifeSource Water don’t think this way.  LifeSource sells water filtration systems, and on their site they’ve managed to collect 1,376 custom …

Come out and Say It

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3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com).  3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics.  Makes sense so far?  Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad.  Clicking the …

Paradox of Choice

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Our flush flapper broke so we found ourselves at the local Lowe’s.  I picked the first universal flapper I found.  I thought I was done but my wife pointed to the lower bin that had 3 more universal models.  Now we were really confused.  They all looked alike but had slightly different price points.  Since we couldn’t decide we started …

Fake Scarcity

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At my local grocery store today I noticed they were out of pie crusts.  My first thought was “don’t these idiots know they need to stock-up for last-minute Thanksgiving shoppers?”  And then, a few minutes later, as I noticed 5 different display tables showing off prepared Thanksgiving pumpkin pies it struck me- these guys aren’t idiots at all.  This pie …

Delicious SEM

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Hotlix, a confections company, embeds real insects inside their candy.  Here is how their biggest fans bookmark the site- Does your AdWords campaign target delicious.com tags?

Reeling In First Time Visitors

Rishi Rawat Blog 6 Comments

It’s very likely that over 60% of your site traffic is generated through first time (and maybe last time) visitors.  So www.meltontackle.com makes it a point to welcome first time visitors: And then takes them to this page: When visitors enter a site through a link (on a search engine, blog article, affiliate source etc) they’re often traveling at high …

Innovation On The Cheap

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Many retailers look at their online channel as just another mode to complete a sale.  But that’s a low yield strategy.  Smart retailers use their online channels to do things that are either extremely expensive or impossible offline.  And the smartest ones execute ideas that are brilliant AND inexpensive. Ever since discovering eyebuydirect.com through getelastic.com I’ve considered their Wall of …

Patty Burger

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Yesterday I enjoyed a great hamburger at Patty Burger, but I’m not sure it’s make-10-trips-for-a-free-one great: The idea of a punch card is to build loyalty.  The business is placing a carrot of a free burger for any customer willing to make 10 trips.  A new customer who makes 10 trips should be counted as a convert, so the strategy …

Tale Of Two Barber Shops

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For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana.  Their service has never been complaint worthy but I’ve always found them a little expensive.  The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a …

First-Time Buyer Free Shipping

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For me, generating the first-time sale trumps all metrics.  Therefore I’d expect First-Time Buyer free shipping (or discount) to be a popular strategy.  Unfortunately, I’ve never found a retailer that offers this.  Now, let me qualify, I typically spend 7-10 seconds on a store (this is what most first time visitors do, thus the title of my blog) so if …